Watch new signups all the way to activation
A new user signs up. The signup pings Frontless, which kicks off the activation track and watches what happens next — every milestone hit, every day idle.
Hannah Liu (Northwind) signed up 3 days ago. Pro trial — 14 days remaining. Activation has stalled at the data-import step.
Source: Google search · Pro trial · 14 days remaining
- Signed up
- Created first task
- Invited a teammate
- Imported existing data
- Connected Slack
- Set up first project
Stalled at import. Same pattern as 38% of trials that didn’t convert. Email nudge sent yesterday — no response yet. Worth a personal touch.
See churn coming before the cancel
Frontless watches login activity, support tickets, billing failures, and feature usage across your stack. As each signal crosses, it re-reasons the account — so a flashing account surfaces the week it happens, not at renewal.
Acme Corp — 4 churn signals, linked to one account across four tools. Renewal in 45 days. Worth a check-in this week.
- Login frequency
Down 64% over the past 14 days. Active seats: 12 → 7 last month.
- Reporting feature usage
0 reports run in 21 days. Was their #1 feature — averaged 14/week last quarter.
- Support escalations
3 tickets escalated in the last 5 days. Topics: integration breakage, auth flow.
- Last invoice payment
Paid 18 days late. Two prior invoices were paid on time.
See what your top customers are actually asking for
Customers send feature requests through support tickets, sales calls, NPS responses. Frontless rolls them up — what’s most asked, by whom, and how much MRR is behind each request.
- Top request · 14 customers SSO (SAML / OIDC)
$32,400 MRR represented. Mostly enterprise plan; mentioned in 6 of last 12 demos.
“We can’t roll this out company-wide until SSO is a thing.”
- Second · 9 customers Mobile app
$18,800 MRR represented. High volume on Pro and Team plans — ops-heavy users.
“My team’s stuck at desks because we have nowhere to update tasks on the go.”
- On the radar · 7 customers Public API
$11,200 MRR represented. Mostly technical-buyer accounts; integration-shaped use cases.
“We’d integrate it with our internal tools tomorrow if there were an API.”
Know why the numbers moved
"Why did MRR drop last week?" — Frontless traces the drop back through the churn it already flagged, and tells you how far the record actually connects.
| Movement | This week | Customers |
|---|---|---|
| New subscriptions | +$2,100 | 4 |
| Expansion (upgrades) | +$800 | 2 |
| Cancellations | −$5,400 | 3 — 2 traced to churn signals flagged earlier |
| Downgrades | −$900 | 2 |
| Net MRR | −$3,400 | — |